About Us

Your journey with Youreka is all about uncovering your own ‘Eureka’ moment and insights to transform into your powerful and impactful personal brand.

Eureka has Greek origins, meaning ‘I have found it!’.

Discover your "Youreka" Moment

At Youreka, we believe discovering your personal brand holds a similar transformative power. We don’t just build brands with words. We take you through a personalized discovery process to identify your unique core strengths, qualities, expertise, and personal brand.

Our Founder

Discovering her inner skills, and realizing who she should be helping and what she should be doing was Mradula Shet’s Youreka moment. Hers is a story of resilience and proof of the power of a homemaker turned freelancer traversing and earning money online.

A homemaker with a passion for writing, Mradula embarked on her online journey with her passion for writing. It was her grit to be financially independent that led to her turning her passion into a profession, and donning multiple hats, over 23 years ago.

2000

Mradula started her writing career when there was no internet home connectivity and banks didn’t know PayPal. Being an Indian woman writer, she takes pride in managing to constantly acquire and retain international clients organically to date.

2002

She mastered the skill of social media marketing seeking her gigs online, through social media platforms, predominantly facebook. She preferred building relationships and knowing who she worked with than writing for random clients on writing platforms.

2015

Facing her share of scams, ghosting, and unpaid gigs with remote job opportunities over the years, and seeing so many other ways to earn money online she explored other online earning options and ventured into affiliate marketing.

2018

Seeing so many eager to learn affiliate marketing and earning money online, she decided to venture into the coaching niche as an affiliate marketing, and talent monetization coach.

2022

Attended a closer intensive boot camp and was the topper in the boot camp. However, she realized her calling was personal branding, an amalgamation of all the skills acquired over the years as after all it’s Words that Build Brands.

2023

Overcoming her fear of cameras, she started getting interviewed, conducting workshops, training and even speaking at summits.

2024

Finally her dream of a digital marketing agency Youreka was created at the youreka moment, with the vision and mission to help entrepreneurs ethically build their brands online and earn online. Started creating customized lead magnets to help build targeted lists of people that are easier to later convert with nurturing.

Brand Vision

A world where every individual and business has a powerful, authentic brand that resonates with their audience and drives meaningful impact.

Our vision is to empower individuals and businesses like you with strong personal brands through:

Authenticity: A focus on genuine, truthful branding
Impact: The ability to make a difference
Resonance: Connecting deeply with the target audience.

Brand Mission

To empower individuals and businesses to elevate their personal brands by crafting compelling narratives and implementing innovative digital marketing strategies.

We are committed to helping clients connect with their target audience on a deeper level, driving engagement, and achieving sustainable growth using:

Personal Branding Strategies
Strategic Storytelling
Bespoke Digital Marketing Strategies
Authentic Engagement

Let Youreka help you unlock your brand’s potential.

Contact us today to discuss the TRANSFORMATIVE POWER of YOUR WORDS.

Rajinder Soni Writopreneur, Delhi, India

“Mradula's copywriting, content marketing, organic marketing and personal branding strategies are out of the box and mind blowing. I have never seen a person like Mradula who takes so much pain and puts so much effort and time into providing the best solutions to her clients. I highly recommend Mradula as the best personal branding consultant.”

Robert Samayoa Marketing Director for Media Spearhead, Orange Park, Florida, USA.

“Very pleased with the quality of the articles Mradula has written for our clients. We’ve been working with her for the past four years and everything has been great. She has written over 80 articles for us on differnet verticlals. I would highly recommend her to any business owner or agency looking to outsource.”

Emanual R. Digital Marketing Specialist, Toronto, Ontario, Canada

“I have the privileage of working with Mradula for a couple of years now. She’s a versatile copywriter, and a talented writer who can easily cover a wide range of subjects. She is a reliable resource and a great asset to have on your side. All her content is SEO-optimized so I don’t have to be putting the extra effort myself”

J.M. Raju Artificial Intelligence Agents Expert, Hyderabad, Telangana, India

“I am really amazed by Mradula Ji's wide area of expertise and knowledge in personal branding. She is stupendously meticulous about how to find the right target audience and build your personal brand. I recommend anyone running a business to leverage her amazing services.Thank you Mradula Ji for your wonderful service.”

Konigin Zinwa Zinwa Publishing, USA

“I wholeheartedly endorse Mradula for her valuable insights into personal branding. Our consultation was productive, and a pleasure to discuss with you. Your positive support ,belief in my work and the actionable implementation steps are sincerely appreciated.”

Jessica Harding Innerchild Sleepover Party, Maryland, USA

“Mradula was a joy to work with. I was feeling stressed and overwhelmed with my business but I met with her and she guided me through different steps I could take to move forward. She clearly has a strength of knowledge in personal branding and business strategy, and I would gladly work with her again.”

Joan Barredo Calgery, Alberta, Canada

“Working with Mradula has been a good experience! She is easy to work with and delivers what she promised with great quality. She wrote outstanding blog posts that helped me keep my clients engaged. I highly recommend Mradula to anyone looking for a good writer.”

Marnie Wills, Entrepreneur, Wallington, England, UK

“Mradula wrote the most amazing landing page for my upincoming course launch. I gave her the niche, the beneifits, outcomes and a little about me and she produced a high quality landing page ready for my facebook ads. I would highly recommend this service. Thank you so Much Mradula”

Nakayla Von Raedar Database Marketing Analyst, Ahwahee, California, United States

“I have a small business and I reached out to Mradula Shet for some help. She listened to all my needs and her delivered product was amazing, exactly what I was looking for! I am so happy to have found her because I have so many future projects I need help with. 10/10 do not hesitate to call her!"

Rick Gold Copywriter, San Diego, California, USA

“Mradula is a star! She always crafts well-researched, unique and converting copy for me, she's on time with deadlines, and she always keeps me up to date and posted when we work together. Thank you, Mrs. M!”

Tony McMorris Artist, Digital Specialist, Greater Houston

“Have requested Mradula’s services for many years and she has always provided professional and exceptional writing services in a multitude of different industries. Highly recommend to any team or client!”

Jeff Knize ClickPro Logic, Chicago, Illinois, United States

“Mradula has been writing quality content for our company for many years. She does great work and is very prompt and nice to work with. She always provides high quality articles and blogs. We will continue to use her for years to come.”

Frank Hussman Amsterdam, North Holland, Netherlands

“Mradula has been writing for different sites of our portfolio and we are very pleased with her work. She is accurate and always on time. Apart from that, she is very pleasant to work with and will continue to use her services in the future.”

Vimal Chopra Expert Astrologer, Delhi, India

“Perfect personal branding consultant. She has instant answers for building brands and creating organic leads without spending on advertisements. A workaholic to perfection”

Amit Tiwari Dynamic Communication Specialist, Pune, India

“Mradula ma’am has addressed all my pain points related to how I can grow as a brand on social media, through exploring organic traffic. Her insights are more than valuable. You can sense her expertise developed years of experience while communicating with her.”

May Li Vancke, China

“Very nice posts that matched with my subject well! Mradula Shet is very experienced and did a good researching job. We are long term partners and those posts which she wrote are well-structured. I recommend her services for anyone with similar needs.”

Destiny Holmes The Author of My Story, US

Hey Mradula, thank you for helping me create my ebook. Without you, this would have stayed an idea in my head but now I’m actively working on it to get it set up in my shop. I appreciate you for overdelivering and making sure I had everything I need for the ebook.

Kathryn Askew Root Cause Therapist, Victoria, Australia

Mradula Shet has just finished creating an ebook for my business and has done an amazing job. She took the information I gave her and created a well-written, information-packed ebook which I am really looking forward to sharing.

Kristal Thomas Facilitator and Coach

“This was a great experience. I am great at sharing my knowledge verbally but not so great at organizing it into writing. I sent Mradula videos and she had a great questionairre as well. We met a few times and she created a fantastic ebook for me to share all of my thoughts and ideas.”