Our Founder
Discovering her inner skills, and realizing who she should be helping and what she should be doing was Mradula Shet’s Youreka moment. Hers is a story of resilience and proof of the power of a homemaker turned freelancer traversing and earning money online.
A homemaker with a passion for writing, Mradula embarked on her online journey with her passion for writing. It was her grit to be financially independent that led to her turning her passion into a profession, and donning multiple hats, over 23 years ago.
Mradula started her writing career when there was no internet home connectivity and banks didn’t know PayPal. Being an Indian woman writer, she takes pride in managing to constantly acquire and retain international clients organically to date.
She mastered the skill of social media marketing seeking her gigs online, through social media platforms, predominantly facebook. She preferred building relationships and knowing who she worked with than writing for random clients on writing platforms.
Facing her share of scams, ghosting, and unpaid gigs with remote job opportunities over the years, and seeing so many other ways to earn money online she explored other online earning options and ventured into affiliate marketing.
Seeing so many eager to learn affiliate marketing and earning money online, she decided to venture into the coaching niche as an affiliate marketing, and talent monetization coach.
Attended a closer intensive boot camp and was the topper in the boot camp. However, she realized her calling was personal branding, an amalgamation of all the skills acquired over the years as after all it’s Words that Build Brands.
Overcoming her fear of cameras, she started getting interviewed, conducting workshops, training and even speaking at summits.
Finally her dream of a digital marketing agency Youreka was created at the youreka moment, with the vision and mission to help entrepreneurs ethically build their brands online and earn online. Started creating customized lead magnets to help build targeted lists of people that are easier to later convert with nurturing.
